Marketers who used segmented campaigns noted as much as a 760% increase in revenue, according to HubSpot.Įmail may seem like an outdated mode of communication in the era of apps, texting and chatbots, but email marketing delivers the highest ROI of any channel for the average marketer. The option offers a way for potential buyers to receive an immersive experience, whether or not they are physically present at the home. This is more important than it was even 2 years ago, with the pandemic skyrocketing virtual reality as a means of connection. Customers want 360-degree, panoramic visuals they can engage with. Though seeming futuristic, this technology is already in action, and real estate agents are missing a big opportunity if their content marketing programs lack dimension. Prospects will just use their smartphones or VR headsets to get the full experience without stepping foot in the home. It won’t be long before open houses could become obsolete. Customers can decorate, personalize and visualize unbuilt and empty spaces with multidimensional views. Prospective homebuyers can select from more than 100,000 furniture and household items to virtually drag and drop into the homes they’re interested in, giving them a good idea of how the space may look once they’re actually moved in. Redfin allows any listing on its site to feature VR tours. This technology isn’t exclusive to luxury real estate. Services like Google Tango, roOomy and Matterport allow real estate marketers to use augmented and virtual reality video for one-of-a-kind, custom open houses. Static visuals are one thing interactive video is another. If you don’t see it come through, check your spam folder and mark the email as “not spam.” 3. Thanks for subscribing! Keep an eye out for a Welcome email from us shortly. As you can see, your content creation machine must be diverse and multipurpose to make an impact. Real estate marketers can go a step further and leverage social media by taking photos, starting hashtag campaigns, applying for branded Snapchat filters and expanding social networks. During these meetings/events, have physical collateral on hand, such as business cards, sales sheets, FAQ pamphlets, printed listings, etc. There’s also upside to partnering with and learning more about builders, lenders, appraisers, originators, attorneys, residential and commercial landlords, municipal leaders and local officials. Creating a remote or hybrid event based around the real estate in question will improve your marketing results. To optimize your marketing strategy, be sure to include locations and ways to attend the event on social media. You should do your best to create an environment that is conducive to selling the property, regardless of where the interested party is attending from. These days, events can occur in both physical and digital spaces.
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